Bestseller
South Indian
style,
reimagined.
From Madras checks to Kerala linen β modern menswear crafted for the bold, worn by 50,000+ across India.
Bestsellers
Bestseller
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32% OFF Madras Check Tee
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Free Shipping
On orders above βΉ999
Easy Returns
15-day return policy
Secure Payments
UPI, Cards & COD
WhatsApp Support
Real humans, 9amβ9pm
Masala Rewards
Earn points on every order. Redeem for discounts, exclusive drops & birthday surprises.
What India is wearing
"The Kerala linen shirt is unreal β looks expensive, feels even better. Delivery in 2 days!"
"Finally a brand that gets South Indian streetwear. Madras check tee is my go-to now."
"Quality is on par with brands 3x the price. Loyalty points are a nice touch too."
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Size guide
All measurements in inches. When in doubt, size up β our cuts run relaxed.
| Size | Chest | Length | Shoulder |
|---|---|---|---|
| S | 38 | 27 | 17.5 |
| M | 40 | 28 | 18 |
| L | 42 | 29 | 18.5 |
| XL | 44 | 30 | 19 |
| XXL | 46 | 31 | 19.5 |
Questions? Style advice?
Our style team replies in under 10 minutes on WhatsApp β like a friend who actually knows fashion.
Your wardrobe,
upgraded.
Free shipping above βΉ999 β’ 15-day returns β’ COD available